Netflix has found a new way to monetize its biggest hits, as evidenced by the theatrical success of KPop Demon Hunters. The animated film, a massive hit on the streaming service, generated an estimated $18-$20 million at the North American box office through a special sing-along event. This impressive figure not only put it at the top of the weekend charts but also proved that streaming and theatrical releases can coexist profitably.
The film laid the groundwork for this success with its incredible performance on Netflix, where it became the second-most-watched movie in the platform’s history. Its popular soundtrack further cemented its place in pop culture, creating a loyal fanbase ready to engage with the property on a new level. The sing-along event was the perfect vehicle to translate that online enthusiasm into ticket sales.
Playing in 1,700 theaters, the event saw remarkable demand, with nearly two-thirds of all screenings selling out. This strong turnout underscored the value that fans place on shared experiences, even for content readily available at home. The decision by exhibitors like Regal and Cinemark to screen the film, despite AMC’s boycott, was vindicated by the weekend’s strong results.
The movie’s unique premise—a K-pop girl group named Huntr/x who secretly hunt demons—has resonated strongly with audiences. This box office win provides a welcome boost to an otherwise sluggish summer movie season and offers a new model for how streaming giants can leverage their most popular content.
Netflix Cashes In: KPop Demon Hunters Earns $20M in Theatrical Debut
